Bluestar is targeting a growth of 30% in its turnover this year on the back of growing demand from non-metro cities. The company, which recorded around 57% of its sales from non metro cities in the last season, is now aiming for even higher contribution this year. Last year, the air-conditioner maker sold residential air-conditioners worth Rs 700 crore.
Moreover, the company is also planning to come up with a new plant in the southern parts of the country with an investment of Rs 150 crore to cater to the market.
Blue Star is India’s leading central air-conditioning and commercial refrigeration company fulfilling the cooling requirements and providing end-to-end solutions as a manufacturer, contractor and after-sales service provider to corporate, commercial, institutional and residential customers.