Lloyd Electric & Engineering is planning to sell around 4 lakh units of home air conditioners this summer to corner about 11 per cent share in the domestic AC market, cashing in on growing sales in metro centres. Further, the company is also looking at higher ad spend of up to Rs 55 crore in the current financial year to push sales.
Lloyd Electric & Engineering is in the business of manufacturing heat exchanger coils for air-conditioning and refrigeration application, ‘U’ bend and return bend for heat exchanger coils, system tubing and header line for air conditioner equipment and sheet metal items for air conditioner systems made from CNC presses and are leaders in India.