Godrej Appliances, consumer durables arm of Godrej Industries has entered the super - premium segment across refrigerators, ACs, washing machines and microwave ovens with the launch of a new brand NXW.
The company is eyeing a 15 per cent market share of the Rs.2,000 crore super premium market in refrigerators in the next three years. The super premium segment for appliances, especially in the cooling categories is growing much faster than other segments, despite a slowdown in the last three years.
Godrej Industries is part of the Godrej group, one of the leading business groups in India and is in the businesses of Oleo-chemicals, surfactants, finance & investments and estate management. It has substantial interests in several industries including property development, oil palm plantation, animal feeds and agro-products, poultry, personal care and household care etc., through its subsidiaries, associate companies and joint venture.
