Faced with competition from the e-market places, department store chain Shoppers Stop is planning to strengthen its online business, which will later be integrated with the physical stores. In this regard, the Raheja-owned chain is planning to invest Rs 50 crore over the next two years to develop ‘omni-channel’ - a multi-channel approach to sales to provide customers with a seamless shopping experience regardless of whether she or he is shopping online or in person at a bricks-and-mortar store. Heavy advertising by e-commerce portals had affected the sales growth of Shoppers Stop in the third quarter of FY15.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
