Cera Sanitaryware has entered into a marketing agreement with ECE Banyo, the owners of Italian Luxury Sanitaryware brand ISVEA for a period of 5 years, which can be extended later, exclusively for sales, distribution and marketing of ISVEA brand in India.
The products of ISVEA brand are designed by well-known Italian designers. The launch of ISVEA brand by the company in India is expected by July, 2015.
Cera Sanitaryware has emerged as the third largest player in the sanitary ware industry in India. The company enjoys 24% market share in the organized segment.
