Tata Motors launches Prima range of CVs in Bangladesh

22 May 2015 Evaluate

Auto major Tata Motors has launched its Prima range of heavy commercial vehicles (CVs) in Bangladesh. The company, in partnership with Bangladesh-based Nitol Motors, has rolled out models under the Prima brand catering to tipper and cargo segments.

The launch of the new generation range of Tata Prima trucks will be another step to enhance the range of product offerings and further strengthen the Tata Motors’ brand position in Bangladesh

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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