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M&M’s business unit MFCWL inaugurates two authorized dealerships in Bengaluru

01 Jun 2015 Evaluate

Mahindra & Mahindra’s (M&M) business unit - Mahindra First Choice Wheels Services (MFCWL), a multi-brand car workshop company, has inaugurated two authorized dealerships - Superior Motors and Sulak Cars - in Bengaluru. The company now has a network of 7 dealerships in Bengaluru and 16 in Karnataka.

With the inauguration of these two dealerships, the company’s footprint in Karnataka currently stands at 16 dealerships and it further plans to expand this number to 30 outlets by year end. Key focus areas include Mangalore, Mysore, Hubli, Belgaum, etc.

Mahindra First Choice Wheels (MFCWL) has a network of 507 franchise outlets spread across 276 locations in the country which includes metros, mini metros and smaller towns. The company is growing at a scorching pace with a CAGR of 35% by volumes over the last 5 years. The cumulative retail footprint under the Mahindra First Choice brand is in excess of 7.5 lakh square feet.



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