Elder Health Care forays face wash market

21 Feb 2012 Evaluate

Elder Health Care has entered into face wash market in the country by launching products under ‘Skin Origins’ brand. It plans to extend the brand to other skincare segment gradually as it aims to build up its presence in the market.

The company has already introduced a range of five face washes prepared with active natural ingredients catering to a variety of skin types. The price of the Skin Origins range is Rs 60 for 60 ml pack. It plans to introduce full range of face washes under the brand Skin Origins in the first phase and this will be followed by other skin product extensions catering to various skin care regime products.

This launch is part of the company’s approach to provide high quality natural skin care products at reasonable prices for growing needs of the Indian women in relation to their skin care needs. The range is targeted at women in the age group of 18-35 years, from college students, young professionals to housewives living in metros and mini metros.

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