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Tata Motors partners with CEAT, Paytm: Report

18 Jun 2015 Evaluate

Tata Motors has reportedly associated with tyre manufacturer CEAT and mobile commerce platform Paytm, as new partners in Tata Motors Loyalty Programs - Tata Delight and Tata Emperor.

The Delight and Emperor Loyalty programs are designed to offer loyalty benefits for their members from across multiple product segments like Heavy Commercial Vehicles, Medium Commercial Vehicles, Intermediate Commercial Vehicles Light Commercial Vehicles and Small Commercial Vehicles. The partnership will enable the customers to accumulate and redeem points on purchase of every CEAT tyre, transactions made on Paytm, as also on the offerings of Tata and other loyalty program partners.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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