In a bid to strengthen its technology, Shoppers Stop has earmarked an investment of Rs 60 crore over the next three years. The company will implement its omni-channel strategy in three phases.
In the first phase, the company will focus on its departmental store format, Shoppers Stop, and will strengthen the online presence, offering better navigation and superior assortment, by the end of December. The second phase is expected to start by January next year focusing on the company's other formats HomeStop, Crossword and HyperCIty.
Shoppers Stop is engaged in the retailing business. It runs a chain of departmental stores with brands including Shopper’s Stop, Home Stop, Crossword, Cafes and Restaurants etc.
