Hero MotoCorp forms strategic partnership with Erik Buell Racing

23 Feb 2012 Evaluate

Hero MotoCorp (HMCL), the world's largest two-wheeler manufacturer, has formed a strategic partnership with Erik Buell Racing (EBR) of the US, encompassing multiple areas of collaboration. As part of the, partnership, HMCL will receive support in terms of cutting-edge technology and design to develop future models from EBR - the East Troy, Wisconsin-based firm, which specializes in designing and manufacturing powerful and high-speed motorcycles.

Through this alliance, HMCL, for the first time, enters the exciting world of international motorcycle racing. The company will mark its foray into the racing arena by sponsoring two teams - Team Hero and AMSOIL Hero - a first by any Indian two-wheeler company at the AMA Pro Racing National Guard Superbikes Championship.

Besides, HMCL has also showcased an ERR I I9ORS bike. The first race is scheduled at the Daytona Speedway, at Daytona beach, Florida, USA between March 15th and 17th this year.

Further, HMCL is also developing the concept hybrid scooter called ‘Leap’, showcased at the recently-concluded Auto Expo, in collaboration with EBR.

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