MoneyWorks4Me

Kotak Mahindra Bank unveils debit card for book lovers

01 Jul 2015 Evaluate

Kotak Mahindra Bank has launched a themed debit card featuring the cover of ‘Scion of Ikshvaku’ written by emerging literary figure, Amish, while partnering with the writer. With this debit card, the bank’s customer can avail 15% discount on any book purchased at Crossword.

After launching a Marathon Card in Chennai last year the bank has come up with this novel offering to its customers as part of its effort to engage with a more personal and emotional facets of the account holders.

Peers
Company Name CMP
HDFC Bank 722.40
ICICI Bank 1359.00
Axis Bank 1243.95
Kotak Mahindra Bank 414.90
Indusind Bank 945.05
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