V-Mart to enter mobile app-based platform to sell products

02 Jul 2015 Evaluate

Retail chain V-Mart is gearing up to join the fast growing e-commerce sector by next year with a mobile app-based platform to sell products. The company has 108 stores and plans to use its existing outlets as delivery hubs for online customers in the initial stage. The company has an offline and online combined strategy, where offline would feed the online demand. It needs at least a year to start online retail and it will be around next Diwali.

The company will first develop an app for android, followed by Apple’s iOS, will offer their entire stock online. To start with, the company would only offer the products - apparels and non apparels, which company are selling offline.

V-Mart Retail is one of the pioneers in setting up stores across various small Indian towns and cities including Sultanpur, Ujjain, Motihari. The company primarily operates in Tier-II and Tier-III cities, with a chain of ‘value retail’ departmental stores offering apparels, general merchandise and kirana, catering to the entire family. Based in New Delhi, the company operations are spread across northern, western and eastern parts of India.

V-Mart Retail Share Price

2293.05 96.05 (4.37%)
21-May-2024 16:01 View Price Chart
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