M&M’s arm eyes to increase share in the used car market

15 Jul 2015 Evaluate

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Wheels (MFCWL) -- multi-brand certified used car company, is eyeing a significant increase in its share in the used car market. The company aims to add 180 outlets this fiscal, taking it from the present 520 to 700 across the country, which includes metros, mini-metros and smaller towns.

The company is also planning to expand in the northern part of the country, including Punjab and its key focus areas include Ludhiana, Jalandhar, Chandigarh, parts of UP and Rajasthan.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

 

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