TVS hopes 2-wheeler sales to touch 14.5 lakh

30 Mar 2010 Evaluate

TVS Motor Company expects two-wheeler sales for the fiscal to touch 14.5 lakh units. It has sold 12.4 lakh two-wheelers in the April-February period. In 2010-11 the company is targeting a 38 per cent jump in two-wheeler sales at 20 lakh units. Of this, the Jive would account for 2.5 lakh units.

 

The company is expecting a very strong response for the Jive, with an aim of selling 2.5 lakh units in the next fiscal. The primary target customer is the one who rides in congested areas. It is designed for ease of riding.

 

Launched in November last year, the 110cc Jive is being sold in Tamil Nadu, Andhra Pradesh and Karnataka. For ease of riding in traffic, the bike features the T-Matic technology, coupled with an automatic clutch. Unlike other bikes, it can also be started in any gear. In Delhi, it is available for Rs 42,235 in three colours - blue, black and red.

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