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Dabur surges on entering into ready-to-drink beverage market with Hajmola Yoodley

Dabur India Ltd. | Household & Personal Products | FMCG | BSE: 500096 | NSE: DABUR

29 Jul 2015 Evaluate

Dabur India is currently trading at Rs. 299.35, up by 5.25 points or 1.79% from its previous closing of Rs. 294.10 on the BSE.

The scrip opened at Rs. 297.40 and has touched a high and low of Rs. 301.05 and Rs. 294.60 respectively. So far 49499 shares were traded on the counter.

The BSE group 'A' stock of face value Rs. 1 has touched a 52 week high of Rs. 304.00 on 21-Jul-2015 and a 52 week low of Rs. 196.40 on 27-Oct-2014.

Last one week high and low of the scrip stood at Rs. 303.40 and Rs. 292.85 respectively. The current market cap of the company is Rs. 52528.92 crore.

The promoters holding in the company stood at 68.16% while Institutions and Non-Institutions held 25.75% and 6.09% respectively.

Dabur India is extending its Most Trusted digestive brand Hajmola into the Ready-to-Drink beverage market with the launch of Hajmola Yoodley, a new range of drinks offering the uniqueness of ‘chatpata’ Indian flavors to the consumers. The new Hajmola Yoodley will be available in six different variants - Ajooba Aam Panna, Nimboora Shikanji, Guava No. 1, Jazbaati Jaljeera, Golmaal Golgappa & Kabhi Kala Kabhi Khatta. The ready-to-drink beverage will be available in a 250ml pack, priced at Rs 30. Hajmola Yoodley comes in very colorful and stimulating packaging.

A new 360-degree campaign, encompassing print, outdoor and digital, would soon be launched to communicate the new introduction. Dabur will undertake both above-the-line and below-the-line activities to promote the new brand. There would be a host of activities ranging from promotions in colleges and offices to aggressive in-market merchandising.

Dabur India Share Price

443.40 1.30 (0.29%)

20-Apr-2026 11:18 View Price Chart

Peers

Company Name	CMP
Hindustan Unilever	2238.00
Godrej Consumer Prod	1108.90
Dabur India	443.40
Colgate Palmol. (I)	2116.45
P&G Hygiene	10001.00
View more..

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Dabur surges on entering into ready-to-drink beverage market with Hajmola Yoodley

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