Eveready Industries is reportedly planning to enter into the home and kitchen appliances market in next one or two years. The product portfolio will include all products in home and kitchen appliances category including mixer, grinder, iron, toaster etc.
Recently, the company initiated the process of reinventing the business with a range of new-age products including LED bulbs and portable chargers for mobile devices.
Eveready is the market leader of dry cell batteries selling more than 1.2 billion units annually. Apart from dry cell batteries, Eveready is also the market leader in flashlights selling in excess of 26 million units per year.
