Manufacturing sector including textiles, Micro, Small and Medium enterprise (MSME) and gems & jewellery have asked government to permit Foreign Direct Investment (FDI) in e-retailing and have also asked to review the policy in order to open the Business- to- Consumer (B2C) ecommerce sector to FDI. In order to avoid shortage of capital and inventory management, FDI in e-retailing should be allowed and the step from government will help manufacturers to sell directly to ecommerce companies who can then use their own inventory and supply chain to sell it directly to the consumers.
FDI in B2C if allowed will enable growth of manufacturing. The ecommerce platform has enabled many small jewellery designers and manufacturers to scale quickly and over the next few years, the online jewellery space is estimated to grow by 60-70% annually.
Earlier in 2012, government allowed FDI in multiple-brand retail up to 51% with so many overriding conditions, which include 30% of the products to be sourced locally, permitted only in cities with a population above 1 million, effectively reducing the penetration.
Currently, the government allows 100% FDI in B2B industries or wholesale but not in B2C companies. In 2013, retail e-commerce sales amounted to $3.59 billion and are projected to grow to $17.52 billion in 2018.
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