Bata India is reportedly planning to create a separate portfolio exclusively for online to counter the deep discounting strategy by e-tailers. The portfolio will comprise 500 products across all categories that include footwear and accessories.
Bata sold 200,000 pairs of shoes online in 2014 and is looking at a four-fold-growth in sales this year to 10,00,000 pairs by the end of this year (2015).
Bata India is the largest retailer and leading manufacturer of footwear in India and is a part of the Bata Shoe Organization. The company manufactures footwear for men, women and children. The company manufactures shoes of various quality such as leather, rubber, canvas and PVC shoes.
