M&M’s arm SsangYong Motor sells 11,814 units in July 2015

10 Aug 2015 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 11,814 units in July 2015 - 8, 210 units in domestic sales and 3, 604 in exports. Ssangyong maintained the highest growth rate among the automakers in domestic sales with an increase of 36.6% year-on-year, exceeding 8,000 units for the second straight month boosted by the sales uptrend of the Tivoli.

The Tivoli, which has been receiving favorable responses from consumers, recorded its highest monthly sales of 4,011 units since its launch in January 2015. The Tivoli’s monthly contracts surpassed 8,000 in July thanks to the launch of the Tivoli diesel model in addition to the Tivoli gasoline. Globally, the Tivoli sales recorded 33,003 units on a cumulative basis, exceeding 30,000 units in six months since its launch. The company has sold over 5,000 units of the Tivoli every month during the four consecutive months since April in the overseas market.

Even though Ssangyong’s exports in July dropped by 37.9% year-on-year due to priority supply to the domestic market, a recovery is expected soon since the company is strengthening the Tivoli’s global launches in the strategic markets including Europe. Currently, Ssangyong is narrowing the sales gap between 2014 and 2015 thanks to the continuous sales uptrend in the domestic market. Even though its cumulative sales are still lower compared to the same period last year, its decline rate are greatly improving to 5.2%.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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