With an aim to garner a bigger market share in the organised jewellery business, PC Jeweller will be relaunching its jewellery purchase scheme ‘Jewels for Less’ on August 15. The scheme offers installment payments plans of 14 months and 20 months. The minimum amount a customer can deposit is Rs 2,000 and a maximum Rs 6,000. After depositing the installments, the customer will be entitled to purchase jewellery with benefit in the form of discount equivalent of up to two months installment.
There is a huge potential in the organized jewellery retail space and it is still largely under-tapped and dominated by small jewellers. The company will launch its jewellery purchase scheme Jewels for Less to connect with its customers and to attract more footfalls. At present, the company has 54 outlets across the country, plans to open 20 new stores every year for the next five years to expand its footprint.
PC Jeweller is one of the leading jewellery companies in India in the organized jewellery retail sector. Its operations include the manufacture, retail and export of jewellery. The company has developed a strong brand in north and central India markets.