Gitanjali Gems Limited, one of India's leading integrated diamond and jewellery retailing and manufacturing company announced the Brand Valuation for 4 of its Brands viz. Gili, Nakshatra, D'damas and Asmi at Rs 1,502 crore. Brand Finance, a very well renowned U.K. based firm in marketing and brand valuation was commissioned to evaluate these major Gitanjali brands.
The company is gearing towards improving the value of the brand by 1.5 to 2 times by 2011-2012. The study revealed that the Value generation is driven by retail business, major drivers being heavy advertisements and promotions which contributed substantially to the increased demand and aspirations for the company's branded diamond jewellery in the last 10-15 years.
The company is looking at using the value contributions of these brands as a benchmark for investments and strategy focus. The company will look forward to ascertain the value that can be unlocked from its existing brands and unravel areas where the synergies between different group brands can be leveraged.