Tata Motors’ arm supports Rugby World Cup with fleet of 450 vehicles

28 Aug 2015 Evaluate

Tata Motors-owned luxury brand Jaguar Land Rover has delivered a fleet of 450 vehicles to support the Rugby World Cup 2015 as part of its role as official vehicle partner for the tournament. A mixed fleet of specially liveried Discovery Sport, Discovery, Range Rover Sport and Range Rover models will provide transport for match officials, event support staff and VIPs for the duration of the 44-day competition, covering an anticipated total of 650,000 miles - enough to drive around the world 26 times. The premium model is fitted with a host of advanced features, which will be put to good use during the event. To mark the hand-over of the final vehicle and celebrate its support of the event, Land Rover created a unique installation using 450 Land Rover keys - one for every vehicle on the fleet ­ suspended in the shape of a rugby ball. 

The Rugby World Cup 2015 will be watched by 2.3 million live spectators and attract a television audience of four billion in 200 countries around the globe, making it one of the biggest sporting events on the planet. The tournament begins on September 18 and the final will be played at Twickenham on October 31, 2015.

Tata Motors is India's largest automobile company, is the leader in commercial vehicles in each segment, and among the top in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is also the world's fourth largest truck and bus manufacturer.

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