M&M’s arm Motor sells 10,771 units in August 2015

03 Sep 2015 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 10,771 units in August 2015 - 7,517 units in domestic sales and 3,254 in exports. Despite short working days due to summer vacation in August, its monthly sales rose by 10.3% compared to the same month last year based on the growing domestic sales boosted by the Tivoli, which has led the compact SUV market.

In the domestic market, the company continued to record the highest growth rate in the industry, up 45.7% from a year earlier and 37.6% on a cumulative basis over the same period last year. The Tivoli, which has already sold over 26,000 units in the domestic market since its launch in January 2015, still witnesses strong demand from consumers helped by the newly launched diesel model. Its monthly contracts exceeded 7,000 and its back-orders surpassed 6,000.

In the overseas market, the company carried out aggressive strategies including shipments of the Tivoli diesel following the launch of the Tivoli gasoline, and it posted a great sales growth of 60% year-on-year in the Western European market. However, its exports showed a decreasing trend over the last year due to priority supply to the domestic market.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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