HDFC Bank launches ‘Dhanchayat’ in Odisha

05 Sep 2015 Evaluate

HDFC Bank, the private lender, has launched an awareness initiative ‘Dhanchayat’, an educational film, in Odisha. The aim of it is to raise awareness about the dangers of borrowing money from the unorganised sector, particularly in rural areas. This film has been launched under the aegis of 'Swachh Banking', the Bank's latest corporate social responsibility (CSR) initiative. Through this, the bank aims to show the importance of transparency in financial dealings.

HDFC Bank-branded Dhanchayat video vans will travel across East, West, South, North and Central India, covering thousands of villages across the country. The vans will stop at assembly points such as haats, bazaars, melas and village panchayats.

HDFC Bank is one of India’s premier banks providing a wide range of financial products and services to its 32 million customers across hundreds of Indian cities using multiple distribution channels including a pan-India network of branches, ATMs, phone banking, net banking and mobile banking. As of June 30, 2015, the bank had a distribution network with 4,101 branches and 11,962 ATMs.

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