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M&M set to launch TUV300 to enhance its market share

08 Sep 2015 Evaluate

In a bid to enhance its market share in the utility vehicles segment, Mahindra & Mahindra (M&M) is all set to launch its compact SUV -- TUV300 -- this week. The SUV will be available only as diesel option and is expected to be priced around Rs 7-9 lakh.

With the TUV300, the company will be enhancing its position in compact utility vehicles segment. It will not only add to its overall portfolio but will help the company to gain both volumes and market share without cannibalising its other existing products.

M&M is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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