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M&M may soon be world’s No. 1 tractor company

08 Sep 2009 Evaluate

Mahindra and Mahindra (M&M) may end this fiscal year as the world’s number one tractor company by volumes. M&M and subsidiary Swaraj (earlier Punjab Tractors) are expected to sell about 1.5 lakh tractors this year, while the mother entity of the world’s largest tractor maker John Deere sells around 1.1 lakh units a year. The only factor that can upset M&M’s drive to the top this year is the impact of a poor monsoon. A great deal depends on how sentiment evolves over the next few months post-monsoon period.

However, management claims that the poor monsoon scenario has already been factored in and that the target was within reach for the company that sold 63,000 units in the first five months of the fiscal. M&M sold 1.13 lakh units last year, including eight months of sales of Swaraj, more than a third of the country’s total sales of 3.03 lakh units. M&M’s Chinese ventures are expected to sell 30,000 units, taking its worldwide tally to 180,000. John Deere’s global combined sales are around 200,000 units annually.

M&M has increased its market share in India to 42-43% from 35% earlier after successfully turning around Punjab Tractors (now Swaraj) that it acquired two-and-half years ago. M&M has spent a total of Rs 1,400 crore (including the deal price) on Swaraj and has recovered 50% of that already. crackcrack

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