Berger Paints India is planning the launch of ‘Express Painting’ a new colouring initiative. This initiative will provide services of trained painters, equipped with mechanised gadgets, to colour residential units at no extra cost. It involves training of some 10,000 painters, selection of around 3,000 dealers, and creating a new series of XP Advanced paints for application through this channel.
Berger Paints India is the second largest paint company in the country with a consistent track record of being one of the fastest growing paint company, quarter on quarter, for the past few years. With 11 strategically located manufacturing units and about 170 sales offices. The company also has an international presence in 3 countries. With an employee strength of about 2,500 and a countrywide distribution network of 15,000+ dealers.