Talwalkars aims major expansion plan for Uttar Pradesh

05 Jul 2011 Evaluate

Talwalkars Better Value Fitness, India’s largest fitness chain intends a major growth plan for Uttar Pradesh. The company plans to add 10 additional centers to its kitty, in near future. The entity already has five centers in the state. Recently, it has launched two new centers in Lucknow.

The company eyes to launch its maiden centers in Allahabad, Bareilly and complement its existing centre in Varanasi with another fitness club. It is also looking to open four more centers in Lucknow. Currently, it has a chain of over 100 modern gyms in over 50 cities and an active club of 100,000 members. It offers various services, including gyms, spas, aerobics and health counseling.

By the end of this year, the company plans to open 50 Hi-Fi gyms and 300 in the next three years across India by targeting tier-III and tier-IV cities along with metros. It also has plans to expand in Gurgaon, Jaipur, Nanded, Anand and Faridabad. The company expects that Hi-Fi' will not compete with Talwalkars' existing fitness clubs as it’s a totally different model of business. There is a much variation in pricing, facilities and services. Hi-Fi' will mainly cater only body building exercises.

The company has also approached former sports personalities to boost its franchisee business. The company will be investing Rs 45-95 lakh depending upon the city or location for this development.

Talwalkars Better Share Price

1.45 0.00 (0.00%)
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