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M&M and Mitsubishi Agricultural Machinery enters into strategic partnership

01 Oct 2015 Evaluate

Mahindra & Mahindra (M&M) and Mitsubishi Agricultural Machinery (MAM) have entered into a capital tie-up through a third-party allocation of new shares. As per new shareholding MHI now owns 66.7% and M&M 33.3%. Starting from October 1, the name of the company has been changed to ‘Mitsubishi Mahindra Agricultural Machinery’.

With this development, Mitsubishi Mahindra Agricultural Machinery will be in a position to execute business strategies for global expansion, along with a continued focus in the market in Japan. The company would benefit from M&M's product development capability, cost competitiveness and the first-class sales network especially in India, China and the US. At the same time, the company will also take advantage of the technology and brand name power of MHI to strengthen its competitiveness in Japan and global markets.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.


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