Godrej Consumer Products Ltd, the fast-moving consumer goods major, has bought out Sweden's SCA Hygiene Products firm from their equal-stake joint venture. Godrej SCA Hygiene Ltd will now become a wholly owned unit of Godrej Consumer Products Ltd. However financial details were not yet released.
Godrej SCA Hygiene is a maker of diapers and sanitary napkins. It's Snuggies brand has significant market share in Kerala and Tamil Nadu. The company's focus will be to strengthen the Snuggies brand, the business of which is showing by 15% year on year growth currently.
Godrej Consumer had formed the joint venture with SCA in March 2007. The company did launch a couple of products from the international partner's stable but they did not fare well locally.
