Tata Chemicals to create new brand for food portfolio: Report

07 Oct 2015 Evaluate

Tata Chemicals, a major player in commodity businesses like soda ash and fertilisers, is reportedly planning to create a new umbrella brand for its foods portfolio. The company's existing portfolio of pulses and spices under i-Shakti label will be migrated into a new brand ‘Sampann’ which will also house future launches in the staples and food segment. With the help of new launches, the company is looking to treble revenues to Rs 5,000 crore in next 5 years. Meanwhile, as part of its 'Grow More Pulses' initiative with Rallis, the company engages with 1,50,000 farmers across four states for sourcing and will expand retail footprint to 2.5 million outlets from its current 1.43 million outlets.

Tata Chemicals is the world’s second largest producer of soda ash with manufacturing facilities in Asia, Europe, Africa and North America. The company’s industry essentials product range provides key ingredients to some of the world’s largest manufacturers of glass, detergents and other industrial products.

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