MoneyWorks4Me

HDFC Bank launches nationwide campaign to position itself as premier digital bank

10 Oct 2015 Evaluate

In a bid to position itself as a premier digital bank, private sector lender HDFC Bank has unveiled a nationwide campaign ‘Har Zaroorat Poori Ho Chutki Mein, Bank Aapki Mutthi Mein’. The campaign will reinforce bank’s position as India's premier digital bank.

The three-month long campaign delves into HDFC Bank’s products and offerings. The offerings include Instant Accounts, 1-click payments, 1-click shopping, 10-second loans, Quick investments - all of which are digitally accessible. Customers can use mobile phones and the Internet in order to save time, paperwork and needless hassles such as visiting bank branches.

Peers
Company Name CMP
HDFC Bank 717.35
ICICI Bank 1353.40
Axis Bank 1222.85
Kotak Mahindra Bank 414.00
Indusind Bank 957.70
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