M&M’s arm MFCS to expand footprint in West Bengal

29 Oct 2015 Evaluate

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Services (MFCS), India’s leading chain of multi-brand car service workshops, is planning to expand its footprint in West Bengal. MFCS’s growth plans for the state envisage 30 new workshops by March 2016.

The company envisions great potential for the multi-brand car servicing business in West Bengal and invites applications from existing OEM dealers, independent car workshops, and other automobile related businesses as well as from those currently engaged in non-auto businesses in Arambagh, Asansol, Ashoknagar, Baharampur, Bally, Balurghat,Bangaon, Bankura, Barrackpore, Barasat, Baruipur, Bardhaman, Basirhat, Budge-budge, Chakdaha, Chandannagar, Chandrakona, Contai,Dankuni, Dhulian, Diamond Harbour, Durgapur, Farakka, Habra, Haldia, Jangipur, Jhargram, Kalyani, Kharagpur, Krishnanagar, Malda Town, Medinipur, Nabadwip ,North Kolkata, Purulia, Ranaghat, South Kolkata, Suri, Uluberia,Uttarpara and nearby towns for franchisee partnerships.

MFCS provides franchise partners with a high level of support, from helping them design workshop layouts to ensuring optimum utilization of land and resources and also helps them select the right manpower and workshop staff, who are trained at the company’s ‘Yellow Spanner Academy’ and technical training centres in Noida and Bengaluru. MFCS has expanded its network rapidly in the past one year through Franchisee Owned Franchisee Operated (FOFO) workshops. As of 31st September 2015, the company has 81 workshops in 14 states.

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