Maruti Suzuki likely to shift Swift DZire’s production to Gurgaon facility

06 Jul 2011 Evaluate

The country's top carmaker, Maruti Suzuki is likely to move production of Swift DZire, India's largest-selling sedan, to its Gurgaon facility from Manesar, where a labor conflict last month stubbed production. The company will change the layout of its Gurgaon plant, which has escaped any major industrial dispute in the past decade, to facilitate the sedan's rollout. The production of Swift will continue to be manufactured at Manesar plant.

In June a 13-day workers' strike at the Manesar facility for acknowledgment of a new union, had halted production of Maruti's high-selling 'Swift' and 'Swift DZire' models, leading to a revenue loss of Rs 630 crore. Swift DZire, which is produced only at the Manesar plant, ranks fifth in sales volume after hatchbacks Alto, WagonR, i10 and Swift.

Swift DZire was launched in 2008 and currently has a waiting period of almost six months. The Gurgaon plant, which produced the company's first car in 1983, rolls out the Alto, WagonR, Estilo, Eeco and Ritz models, besides the older Omni and Gypsy. It accounted for the bulk of the 1.27 million cars the company produced last fiscal.

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