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DLF slashes prices in Bangalore

DLF Ltd. | Construction - Real Estate | Construction & Infrastructure | BSE: 532868 | NSE: DLF

18 Feb 2009 Evaluate

DLF, the country's largest real estate player according to market capitalisation, has re-launched its Bannerghatta Road project in Bangalore with a revised price tag of Rs 2,100 per sq ft from Rs 2,775 a sq ft earlier. The specifications have changed, too. The homes will now be 1,085-1,820 sq ft in size, down from the minimum size of 1,310 sq ft planned earlier. The project was first launched in October last year and DLF is belived to have sold about 50% of the total 440 flats.

The developer will compensate its existing customers who paid a higher price by adjusting the outstanding amount against future payments. Earlier, the cost of a 1,310-sq ft flat was Rs 36.35 lakh. Now, this cost has come down to Rs 27.51 lakh, a fall of Rs 8.84 lakh. A DLF spokesperson said that its Bangalore project has 4 categories, where the base price ranges between Rs 1,800 and Rs 2,100 per sq ft.

This relaunch comes close on the heels of DLF's Hyderabad project launch at Rs 1,850 per sq ft last month, which received a fairly good response after a dismal December quarter. Mid-income housing performance was most disappointing as the company booked just 77 units in the last two months against almost 400 units per month over the last two quarters. Expected rate correction and reducing unit prices may trigger a volume recovery at the earliest by second half of FY10.

Developers who have already launched their projects would find it hard to compete with DLF's prices. The real estate firm's price cuts are to the extent of 40%, much more than what others are offering. This could hit competitors' sales. DLF's rivals in Bangalore include the Prestige group and L&T Properties. Ravi Ramu, director at another competitor Puravankara Projects Ltd, said, 'We are selling projects at about Rs 2,750 per sq ft. We cannot go lower than this.' Sticking to the pricing could cost developers volumes and hurt their topline. Sobha Developers, another major real estate player in the IT city, is offering a paltry 8% discount on its ready projects.

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DLF Share Price

569.60 7.15 (1.27%)

10-Apr-2026 16:59 View Price Chart

Peers

Company Name	CMP
Lodha Developers	827.75
Dilip Buildcon	434.80
DLF	569.60
Oberoi Realty	1671.50
Ahluwalia Contract(I	782.75
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DLF slashes prices in Bangalore

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