Live Webinar on "How to Invest successfully to reach goals without losing sleep" Sign up for Live Webinar

Bajaj Auto aims to flood global market with bikes made in China

01 Dec 2008

Bajaj Auto has drawn up a comprehensive plan to storm the globe with its motorcycles, using China as a sourcing and manufacturing base. According to sources, for the last one year, Bajaj has been quietly working with component suppliers in China to develop a 125cc motorcycle, which costs between $350 and $500, or no more than Rs 25,000. (Currently, the least expensive bike in India comes for around Rs 32,000).


Now that the product is ready, Bajaj is believed to have made contract manufacturing arrangements with firms in China and is readying to sell this low-cost bike in China, Nigeria and some of its other export markets. In a major departure from precedents, the company has decided to create a new brand name for this product, dissociating it from the ‘Bajaj’ brand name altogether. Though Bajaj Auto has not confirmed this development, sources pointed out that the ‘Bajaj’ brand name has been associated with technological superiority and the company perhaps wants to keep a product which uses Chinese components (believed by some to be of inferior quality) out of the Bajaj brand umbrella.

Related Bajaj Auto Ltd. Links:

Bajaj Auto Share Price

4172.20 -7.75 (-0.19%) Jun 11, 18:01
1 Year Price Chart
Company Name CMP
Bajaj Auto 4172.20
Hero MotoCorp 3004.45
TVS Motor 636.50
Eicher Motors 2746.10
Atul Auto 196.15
View more..
Sensex vs Bajaj Auto
Puchho Befikar
SEBI Registered: Investment Adviser - INA000013323