Britannia Industries is targeting to garner a top-line of Rs 20,000 crore within 5-6 years. The company is all set to finalize its plans to expand in dairy segment in the next six months besides introducing new variants of its value segment biscuit brand Tiger.
Moreover, in the next two years and beyond the company is planning to expand into ready-to-eat, ready-to-cook and drinks category in a phased manner.
Britannia, one of the India’s biggest brands of the country, has a market share of over 33%. More-than-a-century old Britannia has launched big brands in FMCG Segment. The company is expanding its customer base by launching new products and renovating existing ones.
