Olympic Cards IPO gets lukewarm response on the first day

10 Mar 2012 Evaluate

Olympic Cards, the Chennai based wedding and greeting cards maker's IPO was subscribed 2.41% on the first day of issue. As per the data available with the BSE, total bid of 201000 shares were received for the issue of 8333333 shares. The company is looking forward for garnering Rs 25 crore from this issue.

The card maker has set a price band at Rs 30 to Rs 32 per equity share of Rs 10 each. The IPO will close on March 13. Ashika Capital is the book running lead manager and Cameo Corporate Services is the registrar to the issue.The card maker intends to utilize the issue proceeds for setting up of a new manufacturing unit near Chennai; Capital Expenditure for establishing 4 own retail outlets of the Company.

Olympic Cards, incorporated as Olympic Business Credits (Madras) in April 1992, is presently engaged in the business of manufacturing and trading Wedding Cards, Greeting Cards, Envelopes, Letter Heads, Business Cards, Calendars, Notebooks, Account Books, etc. It is also trading in the business of printing inks, however, the premier product is wedding invitation cards which accounts for more than 45% of total group sales. The card maker began its overseas operations in 2000-01 and its exports included Wedding cards, Greeting cards, Visiting cards, Envelopes and Printing inks to foreign countries such as Malaysia, Singapore, Sri Lanka & Dubai.

The company proposes to expand its retail marketing through establishing four direct retail outlets in addition to existing six in Tamil Nadu. Currently, it has three manufacturing facilities in Chennai and the average production of cards per day was around 1.50 lakh.

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