M&M’s arm MFCS inaugurates its first franchise workshop in Bhopal, Madhya Pradesh

30 Nov 2015 Evaluate

Mahindra & Mahindra’s (M&M) wholly owned subsidiary -- Mahindra First Choice Services (MFCS), has added another feather to its cap with the inauguration of its first Franchisee Owned Franchisee Operated (FOFO) workshop in Bhopal, Madhya Pradesh. Its pan India workshop network now stands at 85. The workshop is located at 4/1, Adjacent to Buddha Mandir, ChunaBatti, Bhopal, Madhya Pradesh.

The company offers a simplified business model in multi-brand car servicing with a robust supply chain for spare parts through its cluster warehouse. Each cluster warehouse supplies parts as per the daily requirements of FOFOs and COCOs, thus reducing the need to maintain huge inventories at workshops.

MFCS’ aim is to establish 30 multi-brand car workshops in MP by March 2016. At present, it has 85 workshops, including 19 company-owned facilities. The company’s goal is to have 500 workshops by 2018 and it is investing more than Rs 250 crore over five years to create infrastructure and expand its network to achieve this goal. In order to supply parts to the workshops, the company is also planning to increase its all-India cluster warehouse network from the present 17 to 43.

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