Tata Chemicals launches customized fertilizer

23 Nov 2010 Evaluate

Tata Chemicals Ltd (TCL), launched the ‘Paras Farmoola', the country's first ever customized fertilizer product specifically targeted at farmers in western-central Uttar Pradesh (UP). For manufacturing the customized fertilizers, TCL has set up an Rs 60-crore 130,000 tonnes per annum facility at its existing urea unit at Babrala in UP, with technology sourced from A.J. Sackett of the US. The company intends to establish two more plants, involving a total outlay of Rs 110 crore, in West Bengal and UP.

Wheat farmers now apply one 50 kg bag of di-ammonium phosphate (DAP) costing around Rs 500, half-a-bag of muriate of potash (MOP) costing Rs 130 and 10 kg of zinc sulphate (ZnS) costing Rs 400 on every acre at the time of sowing. Besides, they use two bags of urea (Rs 265 each) while irrigating the standing crop. The total cost of fertilizers comes to roughly Rs 1,560 an acre, against which they obtain an average yield of 12 quintals.

With the customized fertilizer, the farmer can do away with DAP, MOP or ZnS and, instead, just apply four bags of ‘Paras Farmoola' (costing Rs 600 each) as a basal dose, followed by the usual two bags of urea. The total fertilizer cost here works out higher (at Rs 2,930). But then, the farmer will get 22 quintals an acre, with this additional 10 quintals worth over Rs 11,000.crackcrack

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