MSR India launches new innovative product

21 Dec 2015 Evaluate

MSR India has launched 'DR. Copper Thamra Jal’, a packaged drinking water. The packaged drinking water industry in INDIA is estimated to be at Rs 20000 crore and MSR India wants to make its presence felt with introduction of its innovative product DR. Copper Thamra Jal.

Water stored in DR. Copper water bottle will have many health benefits and to pass on the benefits to customers, the company has come up with DR. Copper Thamra Jal packaged drinking water which would be available at all major restaurants across Hyderabad and the company had tied-up with SWAGATI-I group of hotels for this purpose.

The launching event of DR. Copper Thamra Jal was conducted at Swagath Restaurant in Kondapur. The price of DR. Copper Thamra Jal is fixed at Rs 75. In first phase the company expects to sell 50000 Ltrs of Dr. Copper Thamra Jal every day and would contribute an additional Rs 60 to 70 crore turnover to the company every year.

The company would soon expand its DR. Copper Thamra Jal to all urban areas in India. The company is also making efforts to bring DR. Copper water bottle into market very soon.

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