Hero MotoCorp will embark on its global drive as early as April-June this year, with plans to start exports to West and East Africa, and Latin America under the new brand. A key pillar of its growth strategy after the separation with Japanese partner, Honda Motor, a year back, the export plans would fall under a new business arm created solely for the purpose – Hero International Business.
Models likely to be exported include bikes such as the CD range, Hunk and the CBZ Extreme. The new overseas markets will see the ‘Hero Honda' brand being completely dropped, and replaced with Hero MotoCorp. The existing portfolio with the new corporate brand had been showcased at the Auto Expo this year in January.
