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M&M’s arm SsangYong Motor sells 144,764 units in 2015

06 Jan 2016 Evaluate

Mahindra and Mahindra’s (M&M) South Korean subsidiary SsangYong Motor has sold a total of 144,764 units in 2015 -- 99,664 units in domestic sales and 45,100 in exports including CKD kits. The company surpassed the 140,000 units mark in annual sales for three consecutive years, up 2.6% year-on-year driven by increased domestic sales thanks to the Tivoli which has been a mega hit in the market.

Helped by robust sales of the Tivoli, Ssangyong’s domestic sales in 2015 also recorded the highest figures in 12 years since 2003 when it posted 131,283 units. It reached almost 100,000 units in 2015 with the highest growth of 44.4% year-on-year in the automotive industry and continuous sales uptrend since 2009. Ssangyong’s exports slightly narrowed the decline rate from over 40% in the first half to 37.4% annually year-on-year helped by increased European exports which surged over 80% following the launch of the Tivoli.

In December 2015, the company sold 15,116 units at home and abroad with an increase of 16.5% from a year earlier, posting the highest monthly sales figure in 2015. Its domestic sales in December also recorded the highest number of 11,351 units with a rise of 37.4% from a year earlier since December 2003 when the company sold 11,487 units.

Mahindra & Mahindra (M&M) is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. Amongst the various business interests of its parent group, the company is mainly involved in the automobile manufacturing. It is one of the leading auto companies of India.

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