Bajaj Auto plans to enter twelve new export markets

07 Jan 2016 Evaluate

Bajaj Auto, one of the leading two wheeler makers in India, is planning to enter 12 new export markets by end of March 2016. The company has reported a decline in exports volume in the last few months because of political and economic uncertainties in some of its export markets, particularly in oil-producing emerging markets.

The company’s total exports out of the total sales stood at 1,45,477 units, a drop of 12% as compared to 166,134 units sold in the corresponding month last year. The company wants to maintain its leadership in the export market by expanding into newer markets. The company is executing an aggressive expansion plan to get into newer countries.

Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two and three-wheeler manufacturer. Bajaj Auto has three plants in all, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttaranchal.

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