Tata Motors to roll-out Zica 7 Senses, a unique customer immersive experience

13 Jan 2016 Evaluate

Tata Motors has introduced a unique ‘7 Senses’ experience for the recently unveiled, Zica, its next big launch. This latest offering from Tata Motors takes the spirit of innovation further. The company will roll-out a unique customer immersive experience campaign - Zica ‘7 Senses’, designed to give a complete experience of the car, making all the senses work together to create an emotion that is greater than the sum of its parts. The campaign will unfold in a phased manner and will cover all seven senses -- sight, smell, sound, taste, touch, intuition and equilibrium.

Tata Motors is India’s largest automobile company, with consolidated revenues of Rs 2,62,796 crore (USD 42.04 billion) in 2014-15. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, South Africa and Indonesia.

Tata MotorsPassenger Share Price

353.60 3.80 (1.09%)
16-Jan-2026 16:59 View Price Chart
Peers
Company Name CMP
Tata MotorsPassenger 353.60
Maruti Suzuki 15856.55
Mahindra & Mahindra 3658.75
Hyundai Motor India 2340.40
Mercury Metals 32.87
View more..
Register Now to get our Free Newsletter & much more!

© 2026 The Alchemists Ark Pvt. Ltd. All rights reserved. MoneyWorks4Me ® is a registered trademark of The Alchemists Ark Pvt. Ltd.

×