Asian Paints shall be launching a comprehensive sanitary ware range by end of January, 2016 under the brand name ‘Ess Ess by Asian Paints’. The company shall be launching it with a view to create complete bathroom solutions over time. This is also a step further towards the company’s vision to move from being a paints company to being a provider of complete decor solution to help customers create their dream homes.
The company had earlier announced the acquisition of the front end sales business of Ess Ess Bathroom Products, a quality player in the bath fittings business, along with its brands, network and sales infrastructure.
Asian Paints is India’s largest paint company and Asia’s third largest paint company. The company along with its subsidiaries has operations in 20 countries across the world, servicing consumers in 65 countries through Berger International, SCIB Paints-Egypt, Asian Paints, Apco Coatings and Taubmans.