Talwalkars Better Value Fitness Ltd, has forayed into franchises business. The company has opened its first gym in Pune on franchisee basis, under the brand name 'Hi-Fi'. This is supposed to be the Talwalkar's ‘Healthy India Fit India’ movement (Hi-Fi) for affordable fitness.It has planned to open 50 Hi-Fi gyms by end of this year and 300 in the next three years across India. It will target tier-III and tier-IV cities along with metros. By end of this year, it will be opening in Gurgaon, Jaipur, Nanded, Anand and Faridabad.
'Hi-Fi' will not compete with Talwalkars' existing fitness clubs as there is a much difference in pricing, facilities and services. Hi-Fi' will mainly cater only body building exercises and facilities like spa or meditation are not included in it. The company has also approached former sports personalities to boost its franchisee business. In setting up a franchisee, there will be an investment of Rs 45 lakh to Rs 95 lakh depending upon the city or location. For tier-III cities investment will be lower than the metros. It also contains a library full of videos and books on health and fitness.crackcrack
