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Britannia to gain 15-20% market share in Kerala for oats and porridges range

15 Mar 2012 Evaluate

Britannia Industries aims to gain 15-20% market share in Kerala for its new oats and porridges range in the next two years, as Kerala market for ready-to-cook oats products is estimated at Rs 30 crore out of the Rs 150 crore national market.

The cultural habit of eating rice gruel and ragi for health reasons has added to the popularity of oats in Kerala. India makes up 80% of the oats market in the country, with a 13% contribution from Kerala. Last year in February, healthy start was test-launched in Mumbai and was followed by an official launch in Tamil Nadu. Kerala is the second market after Tamil Nadu to launch the product.

The company is planning to market the product by offering trail-marketing of product in the state. For the convenience of consumers, the product will also be available in single-serve sachets at Rs 10 each at all modern retail and grocery stores in the state.

Britannia Inds Share Price

5709.00 -24.75 (-0.43%)
20-Apr-2026 14:56 View Price Chart
Peers
Company Name CMP
Varun Beverages 469.95
Nestle 1291.95
Britannia Inds 5709.00
LT Foods 417.30
Hatsun Agro Product 977.70
View more..

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