Jain Irrigation Systems’ (JISL) food division, has launched its first branded retail product called ‘AamRus’ under the umbrella brand name of ‘Jain FarmFresh’. This is the first retail product catering to end consumer from bouquet of retail products in the processed fruits, vegetables and spices categories coming up in the future. The product represents the food division's first foray into the domestic retail market with its own brand.
Aamrus is Sweetened Frozen Mango Pulp, with no added colours, flavours or preservatives, making it a 100% natural product. It can be enjoyed throughout the year in two delicious variants of Alphonso and Kesar. The product is rich in Vitamins A & C and has a shelf life of two years when stored at -18 Degrees Celsius. Other salient features of the product include:
AamRus is now available in Hypercity and Sahkaari Bhandaar Stores in Mumbai and is expanding rapidly in General and Modern trade segments. The product is expected to be available across Greater Mumbai region within two months. The company has already set up plans to expand to rest of Maharashtra, Gujarat, M.P. and other states in western and northern India within the next 6 months.
Jain Irrigation Systems is a manufacturer of a wide variety of PVC pipes, PE pipes, water and gas transportation pipes, ducts for optical fibre cables and drip irrigation pipes. It is also engaged in tissue culture of bananas and pomegranates and is the world’s largest processor of mangoes and is the world’s second largest processor of onions and vegetables.